# miHoYo
> miHoYo is a Chinese video game developer and publisher, known globally as HoYoverse for its international operations. The company creates and operates highly successful anime-style open-world action RPGs and other mobile/PC/console games, fostering immersive virtual worlds and character-driven experiences.
- URL: https://optimly.ai/brand/mihoyo-hoyoverse
- Logo: https://logo.clearbit.com/https://genshin.hoyoverse.com/
- Slug: mihoyo-hoyoverse
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Gaming
- Last Analyzed: June 26, 2026
## Buyer Intent Signals
Problems: Seeking engaging entertainment | Looking for immersive virtual worlds | Wanting to play with unique characters and stories | Desiring a rich role-playing experience | Searching for cross-platform gaming options
Solutions: Play Genshin Impact | Download Honkai: Star Rail | Engage with HoYoverse's gaming ecosystem | Explore new anime-style RPGs | Discover new game characters and lore
Comparisons: Genshin Impact reviews | Is Honkai: Star Rail free to play | Best gacha games 2024 | HoYoverse game comparisons | Genshin Impact character tier list