{
  "slug": "mii-amo",
  "name": "mii-amo",
  "description": "Mii amo is a luxury destination spa and wellness resort, recognized as a global leader since 2001. Located in Sedona's energy vortexes, it offers highly personalized 'Journeys' inclusive of luxurious accommodation, daily spa credits, consultations, fitness classes, and healthy dining, focusing on profound wellbeing, relaxation, and spiritual connection.",
  "url": "https://optimly.ai/brand/mii-amo",
  "websiteUrl": "https://miiamo.com/",
  "logoUrl": "https://logo.clearbit.com/miiamo.com",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Luxury Wellness Spas",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T22:30:17.271Z",
  "verifiedVitals": {
    "website": "https://miiamo.com",
    "category": "Destination Spa",
    "what_it_does": "Mii amo offers personalized, all-inclusive 'Journeys' focused on profound wellbeing, including luxurious accommodation, spa services, meals, consultations, lectures, specialty programming, and fitness classes.",
    "primary_audience": "Guests aged 16 and older seeking a luxury wellness and spa experience.",
    "core_product": "All-inclusive 'Journeys' (packages) of varying lengths (2, 3, 4, 7, and 10 nights).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Journeys are packages inclusive of accommodation, taxes, gratuities, fees on accommodations, spa services, and food and beverage. Additional treatments or activities beyond the package are subject to extra taxes, fees, and gratuities."
    },
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790054657076
}