{"name":"Mills & Boon","domain":"millsandboon.co.uk","url":"https://optimly.ai/brand/mills-boon","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mills & Boon is a romance fiction publisher and online bookseller offering romance books, collections, eBooks, paperbacks and subscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mills & Boon publishes and sells romance fiction across genres including historical, contemporary, romantic suspense, medical, supernatural, romantic comedy and other themed series. Its UK website offers individual books, bundles, eBooks, paperbacks, loyalty rewards and recurring book subscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide an escape into endless romance, with a romance for every reader and happily-ever-after endings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://millsandboon.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Romantic, uplifting, escapist, enthusiastic and reader-focused, with promotional language centered on passion, adventure, feel-good moments and happily-ever-after stories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps romance readers discover, access and regularly receive romantic fiction across a broad range of genres, tropes and series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing romance fiction across multiple genres\nSelling eBooks, paperbacks, bundles and special collections online\nCurating books into series, tropes and themed collections\nOffering recurring paperback book subscriptions\nProviding new releases, pre-orders, free reads, author discovery and romance-related editorial content\nOperating a loyalty rewards program and promotional offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Modern series books\nHistorical series books\nHeroes series books\nMedical series books\nLove Always series books\nTrue Love, Desire and Dare series books\nAfterglow books\neBooks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual eBooks shown on the site include prices such as £0.99, £2.49, £2.99, £3.99, £4.99 and £5.99; paperback and bundle prices vary by title. Subscription pricing is offered through the website, with delivery schedules including monthly, three-month, six-month and twelve-month options, but prices are not consistently shown in the scraped pages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book publishing and retail, specifically romance fiction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Romance readers, including readers seeking contemporary, historical, medical, suspense, supernatural, heroic and other romance series; the subscription service is available to customers based in the United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based romance fiction readers who want individual books, themed collections, digital reading options or regularly delivered paperback romance series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering romance books by genre, series, trope or reading mood\nBuying individual eBooks and paperback books\nPurchasing themed romance collections and bundles\nSubscribing to receive handpicked romance books each month\nFinding new releases, bestsellers, pre-orders and gift books\nReading romance-related blog content and author features\nEarning loyalty rewards and receiving promotional discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to romance fiction across a wide range of genres and themes\nConvenient purchase of eBooks, paperbacks and curated collections\nRegular delivery of new, editor-selected romance books through subscriptions\nDiscovery of stories matched to preferred tropes and reading moods\nAn escapist reading experience centered on romance and happily-ever-after endings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://millsandboon.co.uk","updated_at":"2026-11-06T22:28:32.050684+00:00"}]}],"last_refreshed_at":"2026-11-06T22:28:32.062244+00:00","last_changed_at":"2026-11-06T22:28:32.072436+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5b55b77b-71d3-4cfc-bc57-2214848d4e3f"}