{
  "slug": "min-perhonen",
  "name": "Minä Perhonen",
  "description": "Minä Perhonen is a Japanese design label founded by Akira Minagawa in 1995, recognized for its original textile designs and 'slow fashion' philosophy. The brand's name, meaning 'I, Butterfly' in Finnish, reflects its deep connection to Nordic design sensibilities and its commitment to creating garments and lifestyle goods that gain value over time.",
  "url": "https://optimly.ai/brand/min-perhonen",
  "logoUrl": "",
  "baiScore": 68,
  "archetype": "Misread",
  "category": "Fashion & Lifestyle",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:14:34.523+00:00",
  "verifiedVitals": {
    "website": "https://www.mina-perhonen.jp/",
    "founded": "1995",
    "headquarters": "Tokyo, Japan",
    "pricing_model": "Enterprise/Custom (High-end luxury pricing)",
    "core_products": "Womenswear, textiles, furniture, home accessories, cafes.",
    "key_differentiator": "Every textile is an original hand-drawn creation designed to be worn for decades, blending Japanese craftsmanship with Finnish nature-inspired motifs.",
    "target_markets": "Design-conscious consumers, art and craft enthusiasts, luxury lifestyle segment, interior designers.",
    "employee_count": "100-250",
    "funding_stage": "Private",
    "subcategory": "Textile & Lifestyle Design"
  },
  "intentTags": null,
  "timestamp": 1778309739793
}