# Minä Perhonen > Minä Perhonen is a Japanese design label founded by Akira Minagawa in 1995, recognized for its original textile designs and 'slow fashion' philosophy. The brand's name, meaning 'I, Butterfly' in Finnish, reflects its deep connection to Nordic design sensibilities and its commitment to creating garments and lifestyle goods that gain value over time. - URL: https://optimly.ai/brand/min-perhonen - Slug: min-perhonen - BAI Score: 68/100 - Archetype: Misread - Category: Fashion & Lifestyle - Last Analyzed: May 8, 2026 --- ## Full Details / RAG Data ### Overview Minä Perhonen is listed in the AI Directory. Minä Perhonen is a Japanese design label founded by Akira Minagawa in 1995, recognized for its original textile designs and 'slow fashion' philosophy. The brand's name, meaning 'I, Butterfly' in Finnish, reflects its deep connection to Nordic design sensibilities and its commitment to creating garments and lifestyle goods that gain value over time. ### Metadata | Field | Value | |--------------|-------| | Name | Minä Perhonen | | Slug | min-perhonen | | URL | https://optimly.ai/brand/min-perhonen | | BAI Score | 68/100 | | Archetype | Misread | | Category | Fashion & Lifestyle | | Last Analyzed | May 8, 2026 | | Last Updated | 2026-05-09T06:55:39.793Z | ### Verified Facts - Founded: 1995 - Headquarters: Tokyo, Japan ### Links - Canonical page: https://optimly.ai/brand/min-perhonen - JSON endpoint: /brand/min-perhonen.json - LLMs.txt: /brand/min-perhonen/llms.txt