{
  "slug": "mind",
  "name": "Mind",
  "description": "Mind is a leading mental health charity providing comprehensive information, support, and advocacy for individuals experiencing mental health problems across England and Wales. They campaign for improved mental health services, raise awareness, and offer resources for self-care, treatment, and community support, aiming to ensure everyone has access to mental health support that makes them feel seen.",
  "url": "https://optimly.ai/brand/mind",
  "websiteUrl": "https://mind.org.uk/",
  "logoUrl": "https://logo.clearbit.com/mind.org.uk",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Mental Health Advocacy Organizations",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T13:08:22.264Z",
  "verifiedVitals": {
    "website": "https://mind.org.uk",
    "category": "Mental Health Charity",
    "what_it_does": "Mind is a mental health charity in England and Wales that provides advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness, and promote understanding of mental health issues. Mind offers helplines, resources, local mental health services (including talking therapy, crisis services, advocacy, and befriending), an online peer support community called Side by Side, and information on mental health apps. They also engage in fundraising and awareness campaigns.",
    "primary_audience": "Individuals experiencing mental health problems, their friends and family, young people, and the LGBTQIA+ community in England and Wales.",
    "core_product": "Mental health information, support services (including helplines, an online community called Side by Side, and local services), and advocacy campaigns.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Many of Mind's services, such as information, helplines, and the Side by Side online community, are free. However, local Mind associations, which are independent charities, may charge a small fee for certain services like counselling or wellbeing services, depending on their funding."
    },
    "named_competitors": [
      "YoungMinds",
      "Mental Health Foundation",
      "Rethink Mental Illness",
      "Samaritans",
      "CALM"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790008073794
}