{
  "slug": "mindbody-parent-company",
  "name": "mindbody-parent-company",
  "description": "Mindbody is a leading software platform and mobile app provider for the global fitness, beauty, and wellness industries, empowering businesses with tools for operations, client management, and consumer engagement.",
  "url": "https://optimly.ai/brand/mindbody-parent-company",
  "websiteUrl": "https://mindbodyonline.com/",
  "logoUrl": "https://logo.clearbit.com/mindbodyonline.com",
  "baiScore": 88.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wellness Business Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T23:56:04.546Z",
  "verifiedVitals": {
    "website": "https://mindbodyonline.com",
    "what_it_does": "Mindbody provides a technology platform that powers fitness, beauty, and wellness businesses worldwide. It offers cloud-based online scheduling and business management software to help businesses run day-to-day operations, attract and retain clients, and bring their experiences to life. The platform also includes a consumer-facing app for finding and booking classes and appointments.",
    "primary_audience": "Business owners in the fitness, beauty, and wellness industries, including small businesses, boutique studios, and enterprise brands, as well as consumers who use the Mindbody app to find and book services.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Subscription-based, with plans starting at $79 USD per month per location for the Starter plan in the United States. Higher-tier plans, such as Accelerate and Ultimate, require direct consultation for pricing, and the total cost can vary based on the selected plan, optional add-ons, payment processing, and transaction-related fees."
    },
    "parent_ownership": "Mindbody is part of Playlist, a unified parent brand that also includes ClassPass and Booker. Playlist is majority-owned by Vista Equity Partners, a private equity firm that acquired Mindbody in 2019 for approximately $1.9 billion.",
    "named_competitors": [
      "WellnessLiving",
      "Glofox",
      "Momence",
      "Vagaro",
      "PushPress",
      "Hapana",
      "SimplyBook",
      "Fresha",
      "Zen Planner"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790176362410
}