{
  "slug": "mindset-workstm",
  "name": "Mindset WorksTM",
  "description": "Mindset Works provides growth mindset programs and curricula for students, teachers, administrators, and families. Their offerings aim to develop abilities and intelligence through fostering a focus on learning, increased effort, and a willingness to learn from mistakes, rooted in the research of Dr. Carol Dweck.",
  "url": "https://optimly.ai/brand/mindset-workstm",
  "websiteUrl": "https://sites.google.com/",
  "logoUrl": "https://logo.clearbit.com/sites.google.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Early Childhood Social-Emotional Learning Resources",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T04:36:19.000Z",
  "verifiedVitals": {
    "website": "https://sites.google.com",
    "category": "Education",
    "what_it_does": "Mindset WorksTM provides growth mindset programs for schools and homes, offering curricula and online courses designed to motivate students and teachers, and to cultivate social and emotional learning and mindfulness.",
    "primary_audience": "Students (PreK-3rd grade), teachers, administrators, and parents.",
    "core_product": "GEM (Growth Mindset and SEL Curriculum for PreK-3rd Grade), MindsetMaker™ (online course and resources for teachers and administrators), and Brainology®.",
    "pricing_model": {
      "kind": "unknown",
      "detail": "Offers a 3-day free preview for educators and parents to learn about program content and implementation."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789867797979
}