{
  "slug": "mindvalley",
  "name": "Mindvalley",
  "description": "Mindvalley is a leading online platform for personal growth and life transformation, offering a wide array of programs, micro-coaching sessions, meditations, and sound healings designed to help individuals unlock their fullest potential in mind, body, soul, love, and career.",
  "url": "https://optimly.ai/brand/mindvalley",
  "websiteUrl": "https://mindvalley.com/",
  "logoUrl": "https://logo.clearbit.com/mindvalley.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Spiritual & Mindfulness Education Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T08:34:33.638Z",
  "verifiedVitals": {
    "website": "https://mindvalley.com",
    "category": "Personal development platform",
    "what_it_does": "Mindvalley is a life transformation platform that offers over 100 programs for personal growth and transformation through 20-minute micro-coaching sessions and over 1,000 customized tracks, including hypnotic audios, sound healings, and meditations. It aims to help individuals unlock their fullest potential in various fields.",
    "core_product": "The core product is the Mindvalley Membership (previously All Access), which provides unlimited access to over 100 personal growth programs and more than 1,000 guided meditations.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Mindvalley operates on a freemium model, offering a free account option. The primary paid model is a subscription, with a Mindvalley Membership available on monthly ($99/month as of May 2026) or annual ($499/year as of May 2026) plans. A Mindvalley Membership Pro is also available for a higher annual fee. Some flagship programs, such as WildFit and Lifebook, are not included in the standard membership and require separate payment. The annual plan includes a 7-day free trial and a 15-day money-back guarantee."
    },
    "parent_ownership": "Mindvalley is a private company co-founded by Vishen Lakhiani and Michael Reining. Vishen Lakhiani is also the founder and CEO.",
    "named_competitors": [
      "Headspace",
      "Platzi",
      "Degreed",
      "DreamBox Learning",
      "Teachable",
      "MasterClass",
      "Skillshare",
      "Coursera",
      "BBC Maestro",
      "Udemy"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Seeking personal growth",
      "Desiring self-improvement",
      "Wanting to unlock potential",
      "Struggling with mindset or feelings",
      "Need for stress and worry relief",
      "Looking for holistic well-being solutions"
    ],
    "solutionIntents": [
      "Online personal growth platform",
      "Life coaching programs",
      "Meditation and mindfulness training",
      "Self-improvement courses",
      "Mental wellness applications",
      "Habit formation and skill development tools"
    ],
    "evaluationIntents": [
      "Comparing personal growth platforms",
      "Reviewing Mindvalley membership",
      "Searching for expert-led self-improvement content",
      "Evaluating online coaching programs",
      "Looking for comprehensive life transformation platforms"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721117617
}