{
  "slug": "mini-moderns",
  "name": "Mini Moderns",
  "description": "Mini Moderns is a design brand offering a range of contemporary home furnishings, including distinctive wallpaper, linen fabrics, window film, and duvet cover sets, known for their unique patterns.",
  "url": "https://optimly.ai/brand/mini-moderns",
  "websiteUrl": "https://minimoderns.com/",
  "logoUrl": "https://logo.clearbit.com/minimoderns.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wallcoverings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:03:51.314Z",
  "verifiedVitals": {
    "website": "https://minimoderns.com",
    "category": "Interiors brand",
    "what_it_does": "Mini Moderns is an interiors brand that designs and sells home decor products, including wallpapers, fabrics, cushions, rugs, ceramics, window film, duvet cover sets, towels, bath robes, kitchenware, lampshades, books, and tote bags. The company specializes in applied pattern with a focus on mid-century inspired designs, bold graphics, and vibrant colorways. They also undertake commissions with museums and galleries.",
    "primary_audience": "Individuals and trade customers who appreciate mid-century inspired design, \"pattern with a story,\" and contemporary homewares, often with a nostalgic or British influence.",
    "core_product": "Wallpaper",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually at a set price."
    },
    "parent_ownership": "Independently owned by its founders, Keith Stephenson and Mark Hampshire."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788250528813
}