{
  "slug": "minoa",
  "name": "Minoa",
  "description": "Minoa is a value intelligence platform that enables Go-To-Market (GTM) organizations to leverage customer value at every touchpoint, automate CFO-defensible business cases for new deals, and prove realized value at renewal.",
  "url": "https://optimly.ai/brand/minoa",
  "websiteUrl": "https://minoa.io/",
  "logoUrl": "https://logo.clearbit.com/minoa.io",
  "baiScore": 100,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Sales Value Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-24T20:11:49.702Z",
  "verifiedVitals": {
    "website": "https://minoa.io",
    "category": "Value Intelligence Software",
    "what_it_does": "Minoa provides an AI-powered value intelligence layer that enables Go-to-Market (GTM) organizations to automate the creation of CFO-defensible business cases for deals, prove realized value at renewal, and identify expansion opportunities. It codifies a consistent value framework across sales, customer success, and marketing teams, and offers tools for collaborative business case creation, ROI tracking, and value realization.",
    "primary_audience": "Go-to-Market (GTM) organizations, including sales, customer success, and marketing teams, particularly within B2B SaaS companies.",
    "core_product": "An AI Value Engineer platform that automates business case generation, provides value scorecards, and identifies expansion signals.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Minoa is not priced per seat. It charges a flat annual platform fee for full access, integrations, the complete agent suite, onboarding, and value graph setup, plus an annual pool of AI capacity. Starter is $9,600 a year, Growth is $25,000 a year, and Enterprise starts at $50,000 a year. Additional capacity beyond the included pool is available at a flat, locked rate."
    },
    "parent_ownership": null,
    "named_competitors": [
      "Ecosystems",
      "DecisionLink / XFactor.io",
      "Cuvama",
      "Symbe",
      "Mediafly (Value360)"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty in consistently creating CFO-defensible business cases for sales deals",
      "Inefficiency and time consumption in building business cases manually",
      "Challenges in demonstrating and proving realized customer value at renewal",
      "Lack of a standardized value framework across Go-To-Market teams",
      "Struggles to identify and justify upsell/cross-sell opportunities based on proven value",
      "Reliance on individual experts for value conversations, hindering scalability",
      "Difficulty in justifying product price tags to customers with clear ROI"
    ],
    "solutionIntents": [
      "Automate business case generation for sales and renewals",
      "Implement a value intelligence platform for GTM organizations",
      "Enhance sales enablement with AI-powered value tools",
      "Centralize and codify customer value frameworks",
      "Track and present realized customer value to drive renewals",
      "Identify revenue expansion opportunities through data-backed insights",
      "Improve ROI articulation in sales processes"
    ],
    "evaluationIntents": [
      "How does Minoa integrate with existing CRM and sales tools?",
      "What is the typical ROI or time savings achieved by using Minoa for business case creation?",
      "How does Minoa ensure the accuracy and defensibility of its value calculations?",
      "Can Minoa be customized to fit specific industry or product value frameworks?",
      "How does Minoa support both new customer acquisition and existing account growth?",
      "What data sources does Minoa leverage to build its business cases?",
      "How does Minoa's AI Value Engineer work in practice for sales teams?"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790413764617
}