{
  "slug": "mint",
  "name": "mint",
  "description": "Mint was a personal finance management app that allowed users to track spending, monitor transactions, and manage their net worth across various financial institutions. Its features have been reimagined and migrated to Credit Karma.",
  "url": "https://optimly.ai/brand/mint",
  "websiteUrl": "https://mint.intuit.com/",
  "logoUrl": "https://logo.clearbit.com/mint.intuit.com",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Personal Finance Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T08:24:47.582Z",
  "verifiedVitals": {
    "website": "https://mint.intuit.com",
    "category": "Personal finance management",
    "what_it_does": "Mint was a personal finance management application that allowed users to link financial accounts from over 17,000 institutions, review transactions, track spending by category, monitor net worth, set budgets, and receive financial insights. Its features have since been \"reimagined\" and moved to Credit Karma, though Credit Karma does not offer the same full budgeting functionality.",
    "primary_audience": "Individuals seeking to manage their personal finances",
    "core_product": "Mint's core product was a free online and mobile personal finance management and budgeting application. Its features are now integrated into Credit Karma.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Mint offered a free, ad-supported service for its core budgeting, expense tracking, and net worth features. It also provided premium options, such as an ad-free experience for a monthly fee and a premium credit monitoring service."
    },
    "parent_ownership": "Intuit",
    "named_competitors": [
      "YNAB (You Need A Budget)",
      "Rocket Money",
      "Quicken Simplifi",
      "Empower (formerly Personal Capital)",
      "Monarch Money",
      "NerdWallet",
      "Honeydue",
      "WalletHub"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789840284082
}