# Mirakl Ads
> Mirakl Ads is an enterprise-grade retail media platform that allows marketplace operators to monetize their traffic by enabling third-party sellers to promote products. It provides tools for automated bidding, performance tracking, and ad delivery within the marketplace ecosystem.
- URL: https://optimly.ai/brand/mirakl-ads
- Slug: mirakl-ads
- BAI Score: 72/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Also Referenced By
- Instacart Ads Carrot Ads (https://optimly.ai/brand/instacart-ads-carrot-ads)
- CitrusAd (Epsilon/Publicis) (https://optimly.ai/brand/citrusad-epsilon-publicis)
## Buyer Intent Signals
Problems: Manual Ad Sales/Managed Services: Retailers manually selling onsite banners or sponsored listings via direct deal spreadsheets. | In-house Build: Developing a bespoke advertising engine in-house using cloud infrastructure. | Media Buying Agency: Hiring a boutique digital agency to manage individual marketplace media buying.
Solutions: retail media network software for marketplaces | how to monetize ecommerce traffic with ads | sponsored products solution for 3P sellers | best ad server for retailers | Generic Ad Servers: Using a generic ad server like Google Ad Manager that isn't built for multi-seller marketplace logic.
Comparisons: mirakl ads vs citrusad