{
  "slug": "miralax",
  "name": "MiraLAX",
  "description": "MiraLAX is a widely recognized over-the-counter osmotic laxative used to treat occasional constipation and irregular bowel movements. It works by holding water in the stool to soften it and increase the frequency of bowel movements without stimulating the nerves of the colon.",
  "url": "https://optimly.ai/brand/miralax",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Healthcare",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "benefiber",
      "name": "Benefiber"
    },
    {
      "slug": "colace",
      "name": "Colace"
    },
    {
      "slug": "dulcolax",
      "name": "Dulcolax"
    },
    {
      "slug": "metamucil",
      "name": "Metamucil"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "citrucel",
      "name": "Citrucel"
    },
    {
      "slug": "dulcolax-stool-softener",
      "name": "Dulcolax Stool Softener"
    },
    {
      "slug": "phillips-stool-softener",
      "name": "Phillips' Stool Softener"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "bayer",
    "name": "Bayer"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T04:53:26.96+00:00",
  "verifiedVitals": {
    "website": "miralax.com",
    "founded": "1999 (FDA Prescription Approval); 2007 (OTC switch)",
    "headquarters": "Whippany, New Jersey (Bayer US)",
    "pricing_model": "One-time purchase",
    "core_products": "MiraLAX Powder, MiraLAX Mix-In Pax",
    "key_differentiator": "An osmotic mechanism that works with the body's natural water to provide relief without the cramping or urgency associated with stimulant laxatives.",
    "target_markets": "Adults and adolescents (17+) suffering from occasional constipation.",
    "employee_count": "10,000+ (Bayer Consumer Health)",
    "funding_stage": "Public (via Bayer AG)",
    "subcategory": "Digestive Health / OTC Medication"
  },
  "intentTags": null,
  "timestamp": 1777197370030
}