{
  "slug": "miraval-ch-teau-miraval",
  "name": "Château Miraval",
  "description": "Château Miraval is a luxury estate and winery located in Correns, Provence, France, famously known for its critically acclaimed Cotes de Provence AOP rosé wines. The estate combines a rich historical legacy with modern organic viticulture, producing premium wines that have gained international recognition.",
  "url": "https://optimly.ai/brand/miraval-ch-teau-miraval",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://miraval-ch-teau-miraval.com",
  "baiScore": 45,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Wine & Spirits",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-26T00:03:29.173Z",
  "verifiedVitals": {
    "website": "miraval.com",
    "founded": "2008",
    "headquarters": "Correns, France",
    "pricing_model": "Premium pricing, distributed globally through a network of importers and retailers.",
    "core_products": "Premium Cotes de Provence AOP rosé wines (e.g., Miraval Rosé, Studio by Miraval), white wines, and organic olive oil.",
    "key_differentiator": "The combination of a historic Provençal estate, organic viticulture, collaboration with the renowned Famille Perrin winemakers, and the significant global recognition derived from its celebrity ownership by Brad Pitt.",
    "target_markets": "Luxury wine consumers, fine dining establishments, hotels, and international markets, particularly in North America and Europe.",
    "employee_count": "Small to Medium (estimated 50-200, including seasonal workers)",
    "funding_stage": "Established, privately owned",
    "subcategory": "Winery"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Winemaking & Estate Management: Continuing with traditional, hands-on viticulture and winemaking processes, relying on human expertise for all aspects of production and quality control.",
      "Luxury Brand Marketing Agency: Engaging specialized marketing and public relations agencies to manage brand image, public perception, and global distribution, particularly concerning the unique celebr"
    ],
    "solutionIntents": [
      "Château Miraval wine",
      "Miraval rosé",
      "Angelina Jolie Brad Pitt winery",
      "Miraval estate France",
      "Cotes de Provence AOP rosé",
      "Miraval Olive Oil",
      "Studio by Miraval",
      "Advanced Agritech Solutions: Implementing specialized agricultural technology (e.g., vineyard sensors, drone imaging) for precision viticulture to further optimize grape quality and yield, complementi"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785149086725
}