{
  "slug": "miraval",
  "name": "Miraval",
  "description": "Miraval is a producer of premium rosé wine, emphasizing the artistry of winemaking and the unique terroir of its land, presented as 'The art of rosé'.",
  "url": "https://optimly.ai/brand/miraval",
  "websiteUrl": "https://miraval.com/",
  "logoUrl": "https://logo.clearbit.com/miraval.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Craft Wine",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-24T21:47:41.796Z",
  "verifiedVitals": {
    "website": "https://miraval.com",
    "category": "Winery",
    "primary_audience": "Consumers of premium wines, particularly rosé, and those interested in Provençal wines.",
    "core_product": "Rosé wine, including Miraval Côtes de Provence Rosé, Studio by Miraval Rosé, and Fleur de Miraval Rosé Champagne.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Per bottle or case purchase."
    },
    "named_competitors": [
      "Whispering Angel",
      "Château d'Esclans Rock Angel Rosé",
      "La Vieille Ferme Rosé",
      "Domaines Ott By Ott",
      "Domaine Ott Château de Selle",
      "Mas de Gourgonnier Les Baux Rosé",
      "Peyrassol La Croix Rosé",
      "Wölffer Estate Summer in a Bottle Rosé",
      "Yes Way Rosé"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Seeking high-quality rosé wine",
      "Desiring an artisanal and unique wine experience",
      "Looking for premium Provence rosé options"
    ],
    "solutionIntents": [
      "Offers award-winning rosé wine",
      "Provides an authentic Provence wine experience",
      "Delivers an artistic and soulful wine brand"
    ],
    "evaluationIntents": [
      "Comparing premium rosé wine brands",
      "Evaluating wine tasting notes and critics' reviews",
      "Assessing wine heritage and terroir claims",
      "Reviewing Miraval's brand story and reputation"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787640360597
}