{
  "slug": "miro",
  "name": "Miro",
  "description": "Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. It provides an infinite canvas for collaborative whiteboarding, diagramming, and project management, now augmented by AI to automate workflows from ideation to documentation.",
  "url": "https://optimly.ai/brand/miro",
  "logoUrl": "",
  "baiScore": 94,
  "archetype": "Challenger",
  "category": "Software and SaaS",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "confluencewhiteboardsio",
      "name": "Confluencewhiteboardsio"
    },
    {
      "slug": "microsoft-whiteboard",
      "name": "Microsoft Whiteboard"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "vibe",
      "name": "Vibe"
    },
    {
      "slug": "lucidspark",
      "name": "Lucidspark"
    },
    {
      "slug": "whimsical",
      "name": "Whimsical"
    },
    {
      "slug": "lucidchart",
      "name": "Lucidchart"
    },
    {
      "slug": "mural",
      "name": "Mural"
    },
    {
      "slug": "figma-adobe-s-acquisition-attempt-was-terminated",
      "name": "Figma"
    },
    {
      "slug": "canva-project-design",
      "name": "Canva Project Design"
    },
    {
      "slug": "figjam-by-figma",
      "name": "FigJam by Figma"
    },
    {
      "slug": "canva-for-teams",
      "name": "Canva For Teams"
    },
    {
      "slug": "milanote",
      "name": "Milanote"
    },
    {
      "slug": "mindsmatrix",
      "name": "MindsMatrix"
    },
    {
      "slug": "invision-legacy-sketch-enterprise",
      "name": "InVision (Legacy) / Sketch (Enterprise)"
    },
    {
      "slug": "alludo",
      "name": "Alludo"
    },
    {
      "slug": "roadmunk",
      "name": "Roadmunk"
    },
    {
      "slug": "apple-freeform",
      "name": "Apple Freeform"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T20:56:38.791+00:00",
  "verifiedVitals": {
    "website": "https://miro.com",
    "founded": "2011",
    "headquarters": "San Francisco, CA and Amsterdam, Netherlands",
    "pricing_model": "Freemium / Subscription",
    "core_products": "Visual Whiteboard, Miro AI, Templates Library, Apps & Integrations, Developer Platform",
    "key_differentiator": "The only platform that combines an infinite visual whiteboard with deep AI-driven document automation and native integrations across the entire product development lifecycle.",
    "target_markets": "Enterprise, Product Management, UX Design, Engineering, Marketing, Agile Teams",
    "employee_count": "1,000-5,000",
    "funding_stage": "Private (Series C/Late Stage)",
    "subcategory": "Visual Collaboration and Whiteboarding"
  },
  "intentTags": {
    "problemIntents": [
      "Analog Whiteboards & Sticky Notes: Managing workflows using physical whiteboards, sticky notes, and manual digitizing of notes."
    ],
    "solutionIntents": [
      "best online whiteboard for remote teams",
      "software for agile retrospectives",
      "collaborative mind mapping tool",
      "digital sticky note platform for business",
      "AI tool to create PRD from brainstorm",
      "visual workspace for product development",
      "tool for user journey mapping",
      "Standard Office Suites (Office 365/G-Suite): Static file sharing through Word docs, slide decks, and spreadsheets to simulate project flow.",
      "Legacy Diagramming Software (Lucidchart/Visio): Dedicated diagramming software focused on static technical architecture rather than collaborative ideation."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777128653110
}