{"name":"Mishima Shinkin Bank","domain":"mishima-shinkin.co.jp","url":"https://optimly.ai/brand/mishima-shinkin-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mishima Shinkin Bank is a regional Japanese credit union bank serving individuals and businesses with loans, deposits, investments, insurance, digital banking, and business support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mishima Shinkin Bank, also branded as Sanshin, provides personal and business banking services. Its website emphasizes connecting the region to the future, supporting community prosperity, and helping customers with financial planning, borrowing, saving, investing, protection, and business management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To act as a regional hub and support the creation of a future filled with smiles by connecting the region to the future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mishima-shinkin.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, supportive, consultative, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday and long-term financial needs, including borrowing, saving, investing, retirement and inheritance planning, and provides businesses with financing, internet banking, settlement services, and support for management challenges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal lending for housing, vehicles, education, lifestyle needs, and other purposes\nDeposit and savings products, including ordinary deposits, time deposits, and recurring savings\nInvestment services including investment trusts, NISA, and online investment services\nRetirement, insurance, inheritance, and senior support services\nPersonal and business internet banking\nBusiness settlement services including electronic recorded monetary claims\nBusiness management support including startup support, succession and M&A, subsidies, tax and legal consultation, talent support, market expansion, productivity\nIn-branch, online, and appointment-based customer consultation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sanshin housing loans\nHousing and renovation loans\nCar life plans and auto loans\nEducation loans and education card loans\nFree loans and card loans\nReverse mortgages\nOrdinary deposits and savings deposits\nTime deposits and recurring time deposits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual customers and business customers, particularly in eastern Shizuoka Prefecture and the Izu region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking regional banking, loans, savings, investments, insurance, retirement or inheritance support, and businesses seeking financing, settlement services, internet banking, or management support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a personal account through the app or at a branch\nApplying for housing, renovation, vehicle, education, free-use, or card loans\nSaving through ordinary deposits, time deposits, and recurring savings products\nManaging accounts through personal online banking\nInvesting through investment trusts, NISA, and online investment services\nPlanning for retirement, inheritance, insurance, and senior financial needs\nUsing business internet banking and electronic recorded monetary claims services\nReceiving support for business startup, succession, M&A, subsidies, tax and legal matters, hiring, sales expansion, productivity, insurance, and sustainable man","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of personal and business financial products\nSupport for home ownership, renovation, education, vehicle purchase, and other life-planning goals\nConvenient remote access to account opening, banking, investment, and loan application services\nSupport for structured savings and long-term financial planning\nAssistance with inheritance procedures and asset management\nBusiness support for addressing management challenges and improving operations\nLocal access to consultation through branches across eastern Shizuoka and the Izu region","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishima-shinkin.co.jp","updated_at":"2026-11-07T06:31:37.040884+00:00"}]}],"last_refreshed_at":"2026-11-07T06:31:37.055878+00:00","last_changed_at":"2026-11-07T06:31:37.066313+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5b56cf37-e053-4e20-b9d2-bafaf7e52c77"}