{"name":"Mishimaya","domain":"mishimaya.com","url":"https://optimly.ai/brand/mishimaya","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mishimaya is a Japanese grocery retailer operating supermarkets in Shimane Prefecture, offering fresh produce, seafood, meat, prepared foods and everyday groceries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mishimaya operates grocery stores in Shimane Prefecture, including multiple locations in Matsue and stores in Unnan and Oda. Its website features store information, daily store recommendations, seasonal foods, prepared dishes and grocery products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://mishimaya.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, informative and promotional, with an emphasis on seasonal products, staff recommendations and everyday meal ideas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides local shoppers with convenient access to groceries, fresh foods, prepared foods, seasonal products and meal ingredients through its supermarket stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket and grocery retail\nFresh produce sales\nSeafood and meat sales\nPrepared food and deli sales\nSeasonal and local food merchandising\nStore-level product recommendations and promotions\nStore information and flyer publishing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh fruits and vegetables\nSeafood and fish products\nMeat and prepared meat products\nPrepared foods such as sushi, tempura, takoyaki and chawanmushi\nDried foods and packaged groceries\nRice and meal accompaniments\nSnacks and confectionery\nSeasonal and regional foods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices are published for selected products and vary by item and market conditions. Website examples include prepared chawanmushi at ¥199 before tax, dried hokke at ¥458 before tax, and seasonal produce such as Shine Muscat at ¥1,580 before tax.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local grocery shoppers served by Mishimaya stores in Shimane Prefecture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers shopping for everyday groceries, fresh food, prepared meals, seasonal ingredients and regional products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and meal ingredients\nShopping for fresh produce, seafood and meat\nPurchasing ready-to-eat and prepared foods\nFinding seasonal and regional foods\nUsing store recommendations for meal planning\nChecking store locations, opening hours and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries and fresh foods\nAccess to seasonal and regional products\nSimpler meal preparation through prepared foods and ready-to-cook ingredients\nAbility to discover daily recommendations and promotional products\nLocal shopping through stores across Shimane Prefecture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mishimaya.com","updated_at":"2026-11-07T19:40:38.006851+00:00"}]}],"last_refreshed_at":"2026-11-07T19:40:38.021749+00:00","last_changed_at":"2026-11-07T19:40:38.037144+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=08825e44-9364-4351-8651-94217408942a"}