{"name":"Mobile Fun","domain":"mobilefun.co.uk","url":"https://optimly.ai/brand/mobile-fun","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK-based online retailer of mobile, tablet, smartwatch and smart home technology accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mobile Fun is an online mobile accessory retailer offering accessories and gadgets for mobile phones, tablets, smartwatches, wearables and smart home technology. It operates dedicated websites across the UK, Europe, the US and Canada, New Zealand and Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with the latest and most innovative accessories in mobile, tablet and smart wear technology, as well as smart home technology, while delivering exceptional service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mobilefun.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, informative and technology-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2000","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1 Rocky Lane, Birmingham, B6 5RQ, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by Love & Magic Ltd, trading as Mobile Fun.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find and purchase compatible accessories and gadgets for their mobile phones, tablets, wearables and smart home devices, supported by product advice and device-based browsing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of mobile, tablet, wearable and smart home accessories\nDevice-based accessory discovery and compatibility browsing\nProduct advice and customer product reviews\nGlobal e-commerce distribution\nFast delivery and customer service\n30-day money-back returns and one-year product warranty","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cases and covers\nScreen protectors\nCar phone holders\nMains and wireless chargers\nCharging cables and adapters\nHeadphones, earphones and speakers\nSmartwatch straps, cases and accessories\nSmart home products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by item. The site lists prices in GBP, EUR and USD, with examples including accessories priced at £9.99, £12.99 and £24.99. A 30-day money-back guarantee is offered, and products are stated to include a one-year warranty.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer electronics and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in the UK and international markets, including Europe, the US, Canada, New Zealand and Australia, seeking accessories for mobile phones, tablets, smartwatches, wearables and smart home devices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers who own mobile phones, tablets, smartwatches or other connected devices and need compatible protective, charging, audio, wearable or smart home accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding accessories by phone, tablet or wearable model\nProtecting device screens and bodies with cases and screen protectors\nCharging mobile devices and wearables\nAdding or replacing smartwatch straps and bands\nUsing devices in cars with holders and related accessories\nShopping for audio, smart home, VR and other connected-device accessories\nSelecting accessories by manufacturer, brand or product category","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of more than 140,000 products and over 10,000 accessories and gadgets\nImproved confidence in product selection through device compatibility information and product advice\nConvenient access to accessories from premium and official brands\nProtection from scratches, shocks and everyday wear for supported devices\nConvenient delivery options and a 30-day return policy\nPeace of mind from a one-year product warranty","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mobilefun.co.uk","updated_at":"2026-11-07T06:50:50.392172+00:00"}]}],"last_refreshed_at":"2026-11-07T06:50:50.397998+00:00","last_changed_at":"2026-11-07T06:50:50.404057+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=930107be-d4f2-42e1-86dd-e3426fb0856d"}