{
  "slug": "mobly",
  "name": "Mobly",
  "description": "Mobly is an in-person marketing platform that helps B2B Go-To-Market (GTM) teams strategize, capture opportunities, and prove the return on investment (ROI) of their in-person events. It connects fragmented event data, streamlines lead capture and follow-up, and provides actionable insights for event performance.",
  "url": "https://optimly.ai/brand/mobly",
  "websiteUrl": "https://getmobly.com/",
  "logoUrl": "https://logo.clearbit.com/getmobly.com",
  "baiScore": 81.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Event Lead Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T02:19:02.529Z",
  "verifiedVitals": {
    "website": "https://getmobly.com",
    "category": "In-person Marketing Platform",
    "what_it_does": "Mobly helps B2B Go-To-Market (GTM) teams systematize their in-person marketing processes, from crafting strategy and capturing opportunities to proving event value. It connects data from various sources like badge scanners, spreadsheets, and venue portals.",
    "primary_audience": "B2B Go-To-Market (GTM) teams, event marketing managers, directors of event strategy, and enterprise account executives.",
    "core_product": "Mobly offers a suite of AI-powered tools including Capture for effortless lead capture, Scout for discovering relevant events, Host for building branded registration pages, Pulse for immediate follow-up, and Insights for event performance reporting."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789857929161
}