{"name":"Modern Adventure","domain":"modernadventure.com","url":"https://optimly.ai/brand/modern-adventure","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Award-winning travel company offering curated small-group tours, custom trips, and private retreats around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"description","label":"Description","shape":"text","content":"Modern Adventure creates custom journeys, private retreats, and expert-led travel experiences with celebrated chefs, winemakers, artists, designers, artisans, and other creatives. Its trips emphasize cultural connection, immersive experiences, local access, and discovery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide extraordinary travel experiences that bring guests joy, while creating meaningful connections to people, culture, nature, and place.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Luis Vargas, Founder and CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://modernadventure.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, optimistic, curious, experiential, culturally reverent, and playful.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Modern Adventure helps travelers move beyond superficial tourism and generic group tours by designing deeply curated, immersive journeys with expert tastemakers, local partners, and meaningful cultural access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curated small-group international tours\nCustom and private trip design\nPrivate retreats and private departures\nExpert-led travel with chefs, artists, designers, winemakers, artisans, and other tastemakers\nCultural, culinary, active, and immersive travel experiences\nWorldwide local partner network and trip operations\nTravel booking and trip support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Curated small-group tastemaker tours\nCustom trips\nPrivate travel experiences\nPrivate retreats\nPrivate departures\nExpert-led culinary, cultural, design, wine, and active travel experiences\nMO/AD Magazine","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Trip prices vary by itinerary. Published examples range from $5,900 to $17,000 per person, with many departures priced between $7,000 and $16,500. Group departures generally require a US $1,500 per-person non-refundable deposit; private and custom departures require a US $500 planning deposit and a non-refundable 25% booking deposit.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism, with a focus on curated experiential, cultural, culinary, and luxury travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers booking small-group tours, custom journeys, private retreats, and private departures; the company also collaborates with brands and partners to create travel experiences for their customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking highly curated, immersive international experiences with small groups, local cultural access, and guidance from celebrated chefs, artists, designers, winemakers, artisans, or other experts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Joining an expert-led culinary or cultural small-group tour\nPlanning a custom private journey around personal passions, timing, and travel style\nBooking a private retreat or private departure\nTraveling with a celebrated chef, artist, designer, winemaker, artisan, or other tastemaker\nCreating brand-led travel experiences for customers\nExploring destinations through local food, markets, makers, workshops, nature, and cultural traditions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More deeply immersive connections with destinations and local culture\nAccess to local partners, experts, makers, and experiences that are difficult to arrange independently\nThoughtfully planned group travel that does not feel like a conventional tour\nPrivate journeys tailored to guests' passions, timing, and travel style\nMemorable culinary, cultural, and creative experiences\nConvenient trip planning and support from Modern Adventure specialists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://modernadventure.com","updated_at":"2026-11-07T06:39:48.869049+00:00"}]}],"last_refreshed_at":"2026-11-07T06:39:48.874120+00:00","last_changed_at":"2026-11-07T06:39:48.880121+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=beaa21fc-67b1-4903-b503-7ab6802c9680"}