# Modiface
> Modiface specializes in augmented reality and artificial intelligence technologies for the beauty industry, providing virtual try-on experiences for makeup, hair color, and skincare products. It was acquired by L'Oréal in 2018, becoming a core component of L'Oréal's digital innovation strategy.
- URL: https://optimly.ai/brand/modiface-owned-by-l-oreal
- Logo: https://logo.clearbit.com/https://modiface-owned-by-l-oreal.com
- Slug: modiface-owned-by-l-oreal
- BAI Score: 47/100
- Archetype: Incumbent
- Category: Beauty Technology
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Physical Product Try-on: Customers physically apply makeup or test products in-store, which can be unhygienic, time-consuming, and offer limited choices. | Custom AR/AI Development Agency: Hiring a bespoke agency to build a custom virtual try-on solution, often entailing high costs, long development cycles, and maintenance overhead. | Basic Photo Filters / Image Editing Software: Using generic photo filters or manual image editing to simulate product application, lacking realism, accuracy, and interactive real-time capabilities. | No Virtual Try-on Offering: Brands forgo virtual try-on, potentially leading to lower online engagement, higher product returns due to inaccurate expectations, and a less personalized customer experie
Solutions: Modiface virtual try on | L'Oreal AI beauty | Modiface augmented reality makeup