# Moe's Books > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/moe-s-books - **Dataset:** https://optimly.ai/brand/moe-s-books.json - **Markdown:** https://optimly.ai/brand/moe-s-books/llms.txt - **Official website:** https://moesbooks.com - **Slug:** moe-s-books - **Categories:** retail-ecommerce ## Overview - **Tagline:** Berkeley bookstore established in 1959, offering used and new books, rare books, art books, gifts, posters, broadsides, and ephemera. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Description:** Moe's Books is a four-floor Berkeley bookstore with approximately 200,000 titles in its changing inventory. The store sells mostly used books along with new books, gifts, rare and fine-art books, posters, broadsides, and ephemera. It also buys books, provides cash and trade offers, and operates the More Moe's art and antiquarian section. Source: Brand's website (https://moesbooks.com) · 2026-11-08 ## Identity - **Mission:** To provide customers with a broad, changing selection of used, new, rare, and specialty books and related items. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Founders & leadership:** Doris Moskowitz is the current owner. Moe Moskowitz created the store. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Website:** https://moesbooks.com Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Voice & tone:** Informative, conversational, and welcoming. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Founded:** 1959 Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Headquarters:** Berkeley, California, United States Source: Brand's website (https://moesbooks.com) · 2026-11-08 ## Offerings - **Problem solved:** Helps customers find books and specialty printed materials across a broad range of subjects, while giving people a place to sell or trade books and obtain valuations for rare and collectible titles. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Core capabilities:** - Retailing used and new books - Online search, browsing, and sales - Selling rare and antiquarian books - Selling art and fine-arts books - Selling posters, broadsides, and ephemera - Buying books for cash or trade - Appraising and evaluating rare and collectible books - Operating an appointment-based rare book room Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Products / SKUs:** - Used books - New books - Rare and antiquarian books - Fine-arts, photography, and architecture books - Gifts - Posters - Broadsides - Ephemera Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Pricing:** Item-specific prices are displayed in the online catalog. The site offers free Media Mail shipping in the United States on orders of $50 or more. Books brought to the store may receive cash or trade offers based on expected resale value. Source: Brand's website (https://moesbooks.com) · 2026-11-08 ## Audience - **Target industry:** Bookselling and the retail sale of used, new, rare, antiquarian, and specialty books and printed materials. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Customer base:** Book buyers, collectors, art and design enthusiasts, readers seeking used or new books, and people selling or trading books. The store also describes a growing international customer base for its online sales. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Ideal customer profile:** Readers, collectors, institutions, and specialty-book buyers looking for used, rare, antiquarian, art, photography, architecture, and other subject-specific books, as well as people with book collections to sell or trade. Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Use cases:** - Buying used or new books across a wide range of subjects - Shopping for rare, fine-art, antiquarian, and collectible books - Buying posters, broadsides, ephemera, gifts, and greeting cards - Searching the online catalog for specific titles - Selling a personal book collection or library - Trading books for store credit - Obtaining valuations for rare and collectible books - Visiting the rare book room by appointment Source: Brand's website (https://moesbooks.com) · 2026-11-08 - **Customer outcomes:** - Access to an inventory of approximately 200,000 titles - Ability to buy books and specialty printed materials online or in the Berkeley store - Cash or trade offers for eligible books - Rare and collectible books evaluated by experienced staff - Access to a broad selection of art, photography, architecture, literature, science, fashion, exploration, and other subjects - Shipping savings on qualifying U.S. orders Source: Brand's website (https://moesbooks.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.