{
  "slug": "moen-flo",
  "name": "Moen Flo (now Moen Smart Water)",
  "description": "Moen Flo is a smart water security and leak detection system designed for residential use. It includes a smart water shutoff valve that monitors water flow, pressure, and temperature to identify vulnerabilities and automatically shut off the water supply in the event of a catastrophic leak.",
  "url": "https://optimly.ai/brand/moen-flo",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Smart Home",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T14:27:51.724865+00:00",
  "verifiedVitals": {
    "website": "https://www.moen.com/smart-home/smart-water-shutoff",
    "founded": "2015 (as Flo Technologies)",
    "headquarters": "North Olmsted, Ohio, USA (Moen HQ)",
    "pricing_model": "One-time purchase (Hardware) + Subscription (Optional)",
    "core_products": "Smart Water Shutoff, Leak Detectors, Sump Pump Monitors, Smart Faucets",
    "key_differentiator": "Proprietary 'MicroLeak' technology that detects leaks as small as a single drop per minute.",
    "target_markets": "Homeowners, Property Managers, Insurance Companies",
    "employee_count": "5,000+ (Parent Moen)",
    "funding_stage": "Acquired by public parent (NYSE: FBIN)",
    "subcategory": "Water Management & Plumbing Tech"
  },
  "intentTags": null,
  "timestamp": 1778199429293
}