{
  "slug": "moj",
  "name": "moj",
  "description": "Moj is a short-video social media platform that allows users to create, share, and watch short-form video content. It features user-generated videos, original sounds, and social interaction through comments and shares.",
  "url": "https://optimly.ai/brand/moj",
  "websiteUrl": "https://mojapp.in/",
  "logoUrl": "https://logo.clearbit.com/mojapp.in",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Sharing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T19:17:17.971Z",
  "verifiedVitals": {
    "website": "https://mojapp.in",
    "category": "Short-form video social networking service",
    "what_it_does": "Moj is an Indian short-form video-sharing social networking service that allows users to create and watch short videos, reels, and short drama series. It offers features such as AR filters, editing tools, stickers, music integration, and supports over 15 Indian languages.",
    "primary_audience": "The primary audience for Moj is Indian users interested in short-form video content, entertainment, and social interaction. The app supports 16 Indian languages.",
    "core_product": "The core product is the Moj app, a mobile application that serves as a short-form video platform. It also offers premium Moj+ originals.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The Moj app is free to download and use for its core features, including watching and creating short videos. It offers premium Moj+ originals for subscribers, providing ad-free viewing and binge-ready episodes. The platform also generates revenue through advertising and offers monetization opportunities for creators via affiliate marketing, sponsored posts, and collaborations."
    },
    "parent_ownership": "Moj is owned by Mohalla Tech Pvt Ltd, which is also the parent company of ShareChat.",
    "named_competitors": [
      "Instagram Reels",
      "YouTube Shorts",
      "TikTok",
      "MX TakaTak",
      "Josh",
      "Chingari",
      "Roposo",
      "Likee",
      "Kwai",
      "Douyin"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789838576092
}