{
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  "name": "moma-the-museum-of-modern-art",
  "description": "The Museum of Modern Art (MoMA) is a cultural institution dedicated to exploring art and ideas, acting as a champion for the art of our time, a gathering place for all, and a home for artists and their ideas. It features an extensive collection spanning from the 1880s to today, offering exhibitions, films, performances, talks, and various educational and visitor experiences.",
  "url": "https://optimly.ai/brand/moma-the-museum-of-modern-art",
  "websiteUrl": "https://moma.org/",
  "logoUrl": "https://logo.clearbit.com/moma.org",
  "baiScore": 61.9,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Art Museums",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
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  "updatedAt": "2026-09-13T23:48:52.511Z",
  "verifiedVitals": {
    "website": "https://moma.org",
    "category": "Museum",
    "what_it_does": "MoMA (The Museum of Modern Art) exhibits modern and contemporary art, maintains a collection, and hosts a variety of events including films, performances, art-making activities, and talks. It also offers educational programs and a design store.",
    "primary_audience": "General public, art enthusiasts, families, New York State residents, and artists.",
    "core_product": "Access to art exhibitions, collections, and cultural events.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Admission tickets are purchased for entry, with free admission offered during UNIQLO Friday Nights for New York State residents. Membership options are also available, providing benefits like member previews."
    }
  },
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  "businessProfileClaims": [],
  "timestamp": 1790490259648
}