{
  "slug": "morgan-stanley-etrade",
  "name": "morgan-stanley-etrade",
  "description": "E*TRADE operates a direct-to-consumer digital channel for self-directed investing and an equity administration business. It was acquired by Morgan Stanley to expand its wealth management franchise.",
  "url": "https://optimly.ai/brand/morgan-stanley-etrade",
  "websiteUrl": "https://morganstanley.com/",
  "logoUrl": "https://logo.clearbit.com/morganstanley.com",
  "baiScore": 72.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Brokerage Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T05:13:35.398Z",
  "verifiedVitals": {
    "website": "https://morganstanley.com",
    "category": "Online Brokerage and Wealth Management",
    "what_it_does": "Provides a direct-to-consumer digital platform for self-directed investing and trading, including stocks, ETFs, options, mutual funds, and futures, as well as equity administration services, as part of Morgan Stanley's wealth management offerings.",
    "primary_audience": "Individual investors, active traders, and financial advisors.",
    "core_product": "An online platform for self-directed trading and investing in various assets such as stocks, ETFs, options, mutual funds, futures, cryptocurrency, and bonds, along with equity administration services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "E*TRADE charges $0 commissions for online US-listed stock, ETF, and mutual fund trades. Options trades cost $0.65 per contract, which is reduced to $0.50 per contract for clients executing 30 or more trades per quarter. Futures contracts are $1.50 per contract, per side, plus additional fees. Online secondary market bond and CD trades are $1.00 per bond (minimum $10, maximum $250). OTC securities transactions incur a $6.95 fee. Cryptocurrency trades are 0.50% on the dollar value of each trade. Broker-assisted trades are $25. Managed portfolios, such as Core Portfolios, have an annual advisory fee of 0.30% with a $500 minimum."
    },
    "parent_ownership": "Morgan Stanley"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789999830223
}