# Morris & Co.
> Morris & Co. is a historic British design brand established in 1861 by William Morris, a leading figure of the Arts and Crafts Movement. The brand is renowned for its hand-crafted aesthetic and intricate botanical patterns, specializing in high-end wallpapers, fabrics, and home accessories that maintain the original 19th-century block-printed spirit. It is currently a heritage brand within the Sanderson Design Group portfolio.
- URL: https://optimly.ai/brand/morris-co-sanderson-design-group
- Slug: morris-co-sanderson-design-group
- BAI Score: 88/100
- Archetype: Challenger
- Category: Home & Decor
- Last Analyzed: May 8, 2026