{"name":"Morton Williams Supermarket","domain":"mortonwilliams.com","url":"https://optimly.ai/brand/morton-williams-supermarket","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Morton Williams Supermarket is a grocery retailer offering in-store and online shopping, delivery, sales, and catering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"description","label":"Description","shape":"text","content":"Morton Williams Supermarket sells groceries and household products, including produce, meat and seafood, dairy, frozen foods, snacks, beverages, and paper goods. Customers can shop for delivery or in-store, view sales, and place catering orders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://mortonwilliams.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional and convenience-focused, highlighting sales, savings, product availability, shopping options, and catering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to everyday grocery and household products through in-store shopping, delivery, sales, and catering ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail\nOnline grocery shopping\nDelivery\nIn-store shopping\nSales and promotions\nMeat and seafood retail\nCatering ordering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Produce\nMeat and seafood\nDairy products\nFrozen foods\nSnacks\nCereals\nBeverages\nBaked goods and desserts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Item pricing and availability may vary. The site displays regular prices, sale prices, percentage discounts, and spend-based promotions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Grocery shoppers purchasing food, beverages, and household products for delivery or in-store pickup/shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking everyday groceries and household essentials, including shoppers interested in sales, delivery, in-store shopping, or catering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries\nShopping for meat and seafood\nOrdering groceries for delivery\nShopping in-store\nFinding sale items and promotions\nOrdering catering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of grocery and household products\nPotential savings through sales and promotions\nConvenient delivery or in-store shopping options\nAbility to place catering orders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mortonwilliams.com","updated_at":"2026-11-08T02:06:23.567284+00:00"}]}],"last_refreshed_at":"2026-11-08T02:06:23.578294+00:00","last_changed_at":"2026-11-08T02:06:23.585594+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e91eeba5-04fa-4190-8858-ee8fadd29f58"}