{"name":"Motel 6","domain":"motel6.com","url":"https://optimly.ai/brand/motel-6","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Motel 6 is an economy lodging brand offering clean, comfortable, budget-friendly rooms across the United States and Canada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Santa Barbara in 1962, Motel 6 operates more than 1,400 locations in the United States and Canada. The brand provides no-frills lodging, value-focused rates, and amenities including free basic Wi-Fi, morning coffee, pet-friendly rooms, kids-stay-free policies, and accessible facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer clean, comfortable rooms and great experiences at locations across the United States and Canada, making travel simple and welcoming for everyone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://motel6.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, straightforward, practical, and value-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1962","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of G6 Hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides affordable, dependable lodging for travelers seeking clean, comfortable rooms and essential amenities without unnecessary extras.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online room search and reservations\nLodging across more than 1,400 locations in the United States and Canada\nBudget-focused accommodation with essential amenities\nPet-friendly stays\nAccessible room and facility options\nBusiness and group reservations\nExtended-stay lodging through Studio 6","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Motel 6 hotel and motel stays\nMy6 discount program\nStudio 6 extended-stay hotels\nGroup Reservations\nCorporate Plus","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Rates vary by property, dates, room type, and availability. The brand offers promotions including military and senior discounts of up to 10%, kids staying free, and location-specific web or member rates. The original Motel 6 nightly price was $6 in 1962.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and economy lodging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Budget-conscious leisure and business travelers, families, pet owners, military personnel, seniors, airport travelers, university visitors, and guests needing accessible or extended-stay lodging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"No-frills travelers seeking affordable, clean, comfortable accommodations in the United States or Canada, including families, business travelers, pet owners, and guests staying near airports or other destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Short-term leisure travel\nBusiness and corporate travel\nAirport-area lodging\nFamily travel\nPet-friendly stays\nAccessible lodging\nExtended stays through Studio 6\nGroup reservations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Affordable lodging and travel value\nClean and comfortable rooms\nConvenient access to destinations across the United States and Canada\nPet-friendly accommodation\nReduced costs through member, senior, military, and other discounts\nAccess to essential amenities such as Wi-Fi, coffee, laundry, and cable TV\nFlexible options for extended stays, groups, and accessible accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://motel6.com","updated_at":"2026-11-07T06:56:16.118338+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:16.131207+00:00","last_changed_at":"2026-11-07T06:56:16.143566+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fbfde8e1-bb3e-45d9-a3da-2d425664b571"}