# Motel 6

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/motel-6
- **Dataset:** https://optimly.ai/brand/motel-6.json
- **Markdown:** https://optimly.ai/brand/motel-6/llms.txt
- **Official website:** https://motel6.com
- **Slug:** motel-6
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Motel 6 is an economy lodging brand offering clean, comfortable, budget-friendly rooms across the United States and Canada.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Description:** Founded in Santa Barbara in 1962, Motel 6 operates more than 1,400 locations in the United States and Canada. The brand provides no-frills lodging, value-focused rates, and amenities including free basic Wi-Fi, morning coffee, pet-friendly rooms, kids-stay-free policies, and accessible facilities.
Source: Brand's website (https://motel6.com) · 2026-11-07

## Identity

- **Mission:** To offer clean, comfortable rooms and great experiences at locations across the United States and Canada, making travel simple and welcoming for everyone.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Website:** https://motel6.com
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Voice & tone:** Welcoming, straightforward, practical, and value-oriented.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Founded:** 1962
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Parent ownership:** Part of G6 Hospitality.
Source: Brand's website (https://motel6.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides affordable, dependable lodging for travelers seeking clean, comfortable rooms and essential amenities without unnecessary extras.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Core capabilities:**
  - Online room search and reservations
  - Lodging across more than 1,400 locations in the United States and Canada
  - Budget-focused accommodation with essential amenities
  - Pet-friendly stays
  - Accessible room and facility options
  - Business and group reservations
  - Extended-stay lodging through Studio 6
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Products / SKUs:**
  - Motel 6 hotel and motel stays
  - My6 discount program
  - Studio 6 extended-stay hotels
  - Group Reservations
  - Corporate Plus
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Pricing:** Rates vary by property, dates, room type, and availability. The brand offers promotions including military and senior discounts of up to 10%, kids staying free, and location-specific web or member rates. The original Motel 6 nightly price was $6 in 1962.
Source: Brand's website (https://motel6.com) · 2026-11-07

## Audience

- **Target industry:** Hospitality and economy lodging.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Customer base:** Budget-conscious leisure and business travelers, families, pet owners, military personnel, seniors, airport travelers, university visitors, and guests needing accessible or extended-stay lodging.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Ideal customer profile:** No-frills travelers seeking affordable, clean, comfortable accommodations in the United States or Canada, including families, business travelers, pet owners, and guests staying near airports or other destinations.
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Use cases:**
  - Short-term leisure travel
  - Business and corporate travel
  - Airport-area lodging
  - Family travel
  - Pet-friendly stays
  - Accessible lodging
  - Extended stays through Studio 6
  - Group reservations
Source: Brand's website (https://motel6.com) · 2026-11-07

- **Customer outcomes:**
  - Affordable lodging and travel value
  - Clean and comfortable rooms
  - Convenient access to destinations across the United States and Canada
  - Pet-friendly accommodation
  - Reduced costs through member, senior, military, and other discounts
  - Access to essential amenities such as Wi-Fi, coffee, laundry, and cable TV
  - Flexible options for extended stays, groups, and accessible accommodation
Source: Brand's website (https://motel6.com) · 2026-11-07

Page last updated 2026-11-07.

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