{"name":"Mountain Goat","domain":"mountain-goat.com","url":"https://optimly.ai/brand/mountain-goat","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mountain Goat is a multi-award-winning UK tour company offering small-group tours, private tours and private hire in luxury vehicles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1972, Mountain Goat operates small-group tours through the UK, with friendly local driver-guides sharing scenic routes, local knowledge, culture and history. The company offers tours from locations including Lake District towns and major UK cities, as well as private tours, private hire and group visits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create exciting and effortless journeys that help travellers connect with the beauty, culture and heritage of UK destinations, including lesser-known places and local experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mountain-goat.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, knowledgeable, welcoming, inspirational and locally informed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1972","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Mountain Goat makes exploring UK landscapes and heritage easier by providing guided small-group tours, comfortable transport, local expertise and convenient departure points, including access to roads and destinations unsuitable for larger coaches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Small-group guided tours\nLuxury minibus transportation\nLocal driver-guides and destination knowledge\nPrivate tours\nPrivate hire, including weddings, airports and transfers\nGroup and coach tour services\nHill Top Shuttle service\nMultilingual audio app available in eight languages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Small-group UK tours\nLake District tours\nYorkshire tours\nNorth Wales tours\nNorth York Moors tours\nNorthumbria tours\nPeak District tours\nScotland tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists selected tours from £39, £67 and £69, depending on the tour. Group discounts are available for tour operator groups of 16 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"UK and overseas visitors, individual travellers, small groups, group organisers, coach tour operators and visitors exploring the Lake District, Yorkshire and other UK destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travellers and travel groups seeking guided small-group experiences of UK landscapes, culture and heritage, plus group organisers and coach operators needing minibus tours and access to destinations larger coaches cannot reach.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Exploring the Lake District by guided minibus\nTaking day trips from locations such as Windermere, Ambleside, Manchester, Liverpool or York\nVisiting scenic landscapes and cultural or historic sites with a local guide\nBooking private tours for tailored experiences\nArranging wedding, airport or other private transfers\nOrganising group and coach tours\nShuttling groups to Beatrix Potter’s Hill Top House","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to UK destinations and scenic routes\nLocal insight into culture, history and hidden places\nComfortable travel in luxury vehicles\nEffortless journeys without needing to drive\nSmall-group access to roads and locations larger coaches cannot reach\nOpportunities to create lasting travel memories\nSupport for more responsible travel and local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountain-goat.com","updated_at":"2026-11-07T06:54:04.623948+00:00"}]}],"last_refreshed_at":"2026-11-07T06:54:04.634779+00:00","last_changed_at":"2026-11-07T06:54:04.645165+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5d3e70fc-d5eb-453d-8ad6-27d235ad4fcc"}