{
  "slug": "mountain-project",
  "name": "Mountain-project",
  "description": "Mountain Project is a comprehensive, community-driven online resource providing detailed information on over 360,000 rock climbing, bouldering, aid, ice, and mixed routes across various locations. It functions as a digital guidebook, offering route descriptions, ratings, photos, and an active community forum for climbers.",
  "url": "https://optimly.ai/brand/mountain-project",
  "websiteUrl": "https://mountainproject.com/",
  "logoUrl": "https://logo.clearbit.com/mountainproject.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Outdoor Recreation Planning Apps",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T17:49:49.229Z",
  "verifiedVitals": {
    "website": "https://mountainproject.com",
    "category": "Climbing resource",
    "what_it_does": "Mountain Project is a crowd-sourced online guide and community platform that provides a comprehensive database of climbing areas and routes worldwide. Users can find, share, and log climbing routes, view photos, and access detailed beta for over 360,512 routes.",
    "primary_audience": "Rock and ice climbers",
    "core_product": "A website and mobile application providing a user-generated database of climbing routes, areas, photos, and beta, along with a route finding tool.",
    "pricing_model": {
      "kind": "free",
      "detail": "The Mountain Project website and app are free to use, offering crowd-sourced climbing information without a paywall. While its parent company, onX, offers subscription-based products, Mountain Project itself remains free."
    },
    "parent_ownership": "onXmaps (onX)",
    "named_competitors": [
      "climbing.com",
      "summitpost.org",
      "thecrag.com",
      "supertopo.com",
      "Open Beta",
      "Rakkup",
      "MyClimb",
      "27 Crags",
      "Vertical Life",
      "UKClimbing.com",
      "Sendage",
      "8a.nu"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty finding specific climbing routes",
      "Lack of comprehensive climbing area information",
      "Need for updated climbing conditions",
      "Desire for community-contributed insights on climbs",
      "Planning outdoor climbing trips"
    ],
    "solutionIntents": [
      "Accessing an online climbing guide",
      "Using a climbing route finder",
      "Contributing to a climbing community database",
      "Discovering new climbing locations",
      "Sharing climbing experiences and photos"
    ],
    "evaluationIntents": [
      "Assessing climbing route difficulty and ratings",
      "Comparing different climbing areas",
      "Reviewing community feedback on climbs",
      "Deciding on appropriate climbing gear based on route information",
      "Evaluating the best time to visit a climbing area"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787948071498
}