{"name":"Mountaineer Movie Theatre","domain":"mountaineertheatre.com","url":"https://optimly.ai/brand/mountaineer-movie-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A family-owned, one-screen movie theatre in Lake City, Colorado, showing blockbuster and classic films year-round.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mountaineer Movie Theatre is a vintage, one-screen cinema at the foot of the San Juan Mountains in Lake City, Colorado. It offers featured films, special events, festivals, community gatherings, concessions, reserved seating, gift cards, and online ticketing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide entertainment and a positive cinema experience for the citizens of Lake City and its visitors through family, film, and friends.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Phillip Virden — Owner; Carolyn Virden — Owner; Lily Virden — Marketing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mountaineertheatre.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, friendly, community-oriented, and nostalgic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"811 North Gunnison Avenue, Lake City, Colorado 81235, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned; Phillip and Carolyn Virden are identified as owners, and the Virden family became sole owners in the 1990s.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to first-run, blockbuster, and classic films, along with a distinctive local entertainment and gathering place in a remote mountain town.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Screening blockbuster, featured, and classic films\nHosting special events, festivals, and community gatherings\nOnline ticket sales and seat selection\nConcessions including beverages and snacks\nYear-round movie screenings\nGift cards and newsletter signup","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie tickets\nReserved movie seating\nConcessions\nGift cards\nSpecial events and community gatherings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket types listed on the site include Adult $8, Child $5, Senior $7, and Military $5. Concessions and gift card pricing are not specified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Lake City residents, local community members, families, friends, and visitors to the area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families, residents, and visitors in or around Lake City, Colorado, seeking a welcoming local cinema experience with current and classic films.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching blockbuster and first-run films\nWatching classic films\nFamily outings and movie nights\nAttending special events, festivals, and community gatherings\nPurchasing concessions\nBuying movie tickets or gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to featured, blockbuster, and classic films in Lake City\nA warm, intimate, small-town theatre experience\nA local venue for family entertainment and social gatherings\nConvenient online ticket purchasing and seat selection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mountaineertheatre.com","updated_at":"2026-11-08T02:12:58.838306+00:00"}]}],"last_refreshed_at":"2026-11-08T02:12:58.845088+00:00","last_changed_at":"2026-11-08T02:12:58.852271+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d83553d9-6a1d-4a7e-a8ea-f3967e3dabbb"}