{
  "slug": "move",
  "name": "Move, Inc.",
  "description": "Move, Inc. provides comprehensive real estate information, tools, and professional expertise through a family of websites and mobile experiences for consumers and real estate professionals. Their network covers all stages of the home journey, offering solutions for listings, moving services, rentals, and professional agent support. Move operates Realtor.com® under license from the National Association of REALTORS®.",
  "url": "https://optimly.ai/brand/move",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.move.com/",
  "baiScore": 49,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Real Estate Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-26T00:02:55.278Z",
  "verifiedVitals": {
    "website": "https://www.move.com/",
    "founded": "1995",
    "headquarters": "Not explicitly stated, but operates Realtor.com, which is US-based.",
    "pricing_model": "Likely a combination of subscription models for professional services (e.g., agent solutions, Avail for landlords), advertising revenue from listings, and lead generation fees. Not explicitly detailed in text.",
    "core_products": "Online real estate listings (for sale and rent), moving services, rental management tools for landlords/tenants, real estate agent comparison services, professional solutions for lead generation and brand building for agents.",
    "key_differentiator": "Operating Realtor.com®, the official site of the National Association of REALTORS®, provides significant credibility and market presence. Its comprehensive ecosystem covering various stages of the home journey (buying, selling, renting, moving) across multiple specialized brands.",
    "target_markets": "Consumers (homebuyers, sellers, renters, movers) and Real Estate Professionals (agents, brokers, property managers, landlords) in the US and potentially internationally through Realtor.com International.",
    "employee_count": "Not specified in the text.",
    "funding_stage": "Subsidiary of News Corp, so established company rather than a startup funding stage.",
    "subcategory": "Online Real Estate Platforms"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Real Estate Agencies and Print Media: Before online platforms like Move Inc.'s brands, consumers relied heavily on traditional real estate agents, local newspaper listings, and physical vi",
      "Full-Service Moving Companies / Local Real Estate Brokers: Instead of using Moving.com to compare quotes or UpNest to compare agents, consumers could directly contact full-service moving companies or "
    ],
    "solutionIntents": [
      "Who owns Realtor.com?",
      "Move Inc brands",
      "What is Move.com?",
      "Google Search / Craigslist for Listings and Services: Consumers might use general search engines or classifieds websites like Craigslist to find properties or moving services, which lack the specializ"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785040080182
}