{
  "slug": "movegb",
  "name": "MoveGB",
  "description": "MoveGB is a leading UK multi-venue fitness membership platform that provides users access to a massive variety of physical activities, from gyms and pools to yoga studios and climbing walls. The service operates on a single monthly subscription, intended to reduce the friction of trying different workout styles.",
  "url": "https://optimly.ai/brand/movegb",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Challenger",
  "category": "Fitness & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "gympass-wellhub",
      "name": "Wellhub (formerly Gympass)"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "hussle-smart-benefit",
      "name": "Hussle (Smart Benefit)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T04:56:09.493+00:00",
  "verifiedVitals": {
    "website": "movegb.com",
    "founded": "2012",
    "headquarters": "Bath, United Kingdom",
    "pricing_model": "Subscription",
    "core_products": "Multi-gym membership, digital fitness classes, corporate wellness packages.",
    "key_differentiator": "Focuses on high-variety local activity ecosystems rather than just high-end boutique studios.",
    "target_markets": "Fitness enthusiasts in the UK, corporate employees.",
    "employee_count": "50-100",
    "funding_stage": "Private / Series A",
    "subcategory": "Subscription Fitness Aggregator"
  },
  "intentTags": null,
  "timestamp": 1777046516529
}