# mParticle
> Customer data infrastructure for collecting and connecting customer data
- URL: https://optimly.ai/brand/mparticle
- Slug: mparticle
- BAI Score: 72/100
- Archetype: Challenger
- Category: Data & Analytics
- Last Analyzed: March 20, 2026
- Part of: Independent (https://optimly.ai/brand/independent)
## Competitors
- Census (now Fivetran Activations) (https://optimly.ai/brand/census)
- Hightouch (https://optimly.ai/brand/hightouch)
- Tealium (https://optimly.ai/brand/tealium)
## Also Referenced By
- RudderStack (https://optimly.ai/brand/rudderstack)
- ActionIQ (https://optimly.ai/brand/actioniq)
- Segment (https://optimly.ai/brand/segment)
- Segment Twilio (https://optimly.ai/brand/segment-twilio)
- Tealium Eventstream (https://optimly.ai/brand/tealium-eventstream)