{"name":"MPH Group","domain":"mphonline.com","url":"https://optimly.ai/brand/mph-group","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"MPHOnline is an online bookstore offering books, calendars, diaries and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"description","label":"Description","shape":"text","content":"MPHOnline is the online retail site of MPH Bookstores, selling books across fiction, non-fiction, children’s and other categories, along with calendars and diaries. The site offers delivery, membership rewards, a mobile app and promotional offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://mphonline.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, retail-focused and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides customers with a convenient way to discover and purchase books, calendars and diaries online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of books, calendars and diaries\nProduct discovery through collections and featured selections\nOnline ordering and cart checkout\nDelivery in Malaysia, including free delivery for qualifying Peninsular Malaysia orders\nCustomer membership and rewards through MRewards\nMobile shopping app\nPromotional offers and newsletter discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books\nCalendars\nDiaries\nMRewards membership\nMPHOnline mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are listed in Malaysian ringgit (RM), with examples ranging from RM14.00 to RM139.90. Newsletter subscribers receive RM5 off their first order, and free delivery is offered for minimum spends of RM150 in Peninsular Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Bookselling and retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for books, calendars and diaries, particularly customers in Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Readers, book buyers, and consumers looking for calendars and diaries through an online bookstore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying fiction and non-fiction books online\nShopping for children’s and locally published books\nPre-ordering upcoming book releases\nPurchasing calendars and diaries for planning and scheduling\nAccessing member savings and promotional offers\nOrdering books for delivery in Peninsular Malaysia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient online access to books, calendars and diaries\nAccess to member-exclusive selections, savings and promotions\nHome delivery for eligible orders\nAbility to plan and organize with calendars and diaries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mphonline.com","updated_at":"2026-11-07T05:32:59.000269+00:00"}]}],"last_refreshed_at":"2026-11-07T05:32:59.172241+00:00","last_changed_at":"2026-11-07T05:32:59.215947+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=01b77562-4e35-4bac-a91a-37ce8a747ded"}