# Mrs. Alice
> Mrs. Alice is a luxury home decor and lifestyle brand known for its curated 'tablescapes in a box'. Founded by Alice Naylor-Leyland, the company provides seasonal and themed dining sets that include linens, glassware, and decorative ornaments. It has since expanded to offer nursery items, garden furniture, and apparel.
- URL: https://optimly.ai/brand/mrs-alice
- Slug: mrs-alice
- BAI Score: 62/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Mrs. Alice is listed in the AI Directory.
Mrs. Alice is a luxury home decor and lifestyle brand known for its curated 'tablescapes in a box'. Founded by Alice Naylor-Leyland, the company provides seasonal and themed dining sets that include linens, glassware, and decorative ornaments. It has since expanded to offer nursery items, garden furniture, and apparel.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Mrs. Alice |
| Slug         | mrs-alice |
| URL          | https://optimly.ai/brand/mrs-alice |
| BAI Score    | 62/100 |
| Archetype    | Challenger |
| Category     | Retail |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T04:35:11.441Z |
### Verified Facts
- Founded: 2019
- Headquarters: London, United Kingdom
### Links
- Canonical page: https://optimly.ai/brand/mrs-alice
- JSON endpoint: /brand/mrs-alice.json
- LLMs.txt: /brand/mrs-alice/llms.txt