# Mrs. Alice
> Mrs. Alice is a luxury home decor and lifestyle brand known for its curated 'tablescapes in a box'. Founded by Alice Naylor-Leyland, the company provides seasonal and themed dining sets that include linens, glassware, and decorative ornaments. It has since expanded to offer nursery items, garden furniture, and apparel.
- URL: https://optimly.ai/brand/mrs-alice
- Slug: mrs-alice
- BAI Score: 62/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: May 8, 2026