# Muck Rack
> Muck Rack is a digital PR platform that connects communications professionals with journalists. It provides a comprehensive media database, monitoring tools, and reporting features to manage public relations campaigns. Known for its 'journalist-first' approach, it also offers free portfolios for media professionals to showcase their work and track their social impact.
- URL: https://optimly.ai/brand/muck-rack
- Slug: muck-rack
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- Cision (https://optimly.ai/brand/cision)
- Meltwater (https://optimly.ai/brand/meltwater)
## Also Referenced By
- Cision / PR Newswire (https://optimly.ai/brand/cision-pr-newswire)
- Critical Mention (https://optimly.ai/brand/critical-mention)
- Google Alerts Search (https://optimly.ai/brand/google-alerts-search)
- Business Wire (https://optimly.ai/brand/business-wire-berkshire-hathaway)
## Buyer Intent Signals
Problems: Manual Spreadsheet Tracking: Maintaining lists of journalists and tracking interactions in Excel or Google Sheets. | PR Agencies: Hiring a PR firm to handle media relations and database management entirely. | Reactive PR: Relying on organic inbound interest and manual Google searches for journalist contact info.
Solutions: best media database for PR professionals | how to find journalist contact information | most accurate media monitoring tools for enterprise | PR software with AI writing features | Muck Rack alternatives for small agencies | Standard CRM Software: Using generic CRM tools like Salesforce or HubSpot to manage media contacts.
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## Full Details / RAG Data
### Overview
Muck Rack is listed in the AI Directory.
Muck Rack is a digital PR platform that connects communications professionals with journalists. It provides a comprehensive media database, monitoring tools, and reporting features to manage public relations campaigns. Known for its 'journalist-first' approach, it also offers free portfolios for media professionals to showcase their work and track their social impact.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Muck Rack |
| Slug         | muck-rack |
| URL          | https://optimly.ai/brand/muck-rack |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T14:46:12.280Z |
### Verified Facts
- Founded: 2009
- Headquarters: Miami, FL
### Competitors
| Name | Profile |
|------|---------|
| Cision | https://optimly.ai/brand/cision |
| Meltwater | https://optimly.ai/brand/meltwater |
### Also Referenced By
- Cision / PR Newswire (https://optimly.ai/brand/cision-pr-newswire)
- Critical Mention (https://optimly.ai/brand/critical-mention)
- Google Alerts Search (https://optimly.ai/brand/google-alerts-search)
- Business Wire (https://optimly.ai/brand/business-wire-berkshire-hathaway)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Tracking: Maintaining lists of journalists and tracking interactions in Excel or Google Sheets.
- PR Agencies: Hiring a PR firm to handle media relations and database management entirely.
- Reactive PR: Relying on organic inbound interest and manual Google searches for journalist contact info.
#### Buyers search for
- best media database for PR professionals
- how to find journalist contact information
- most accurate media monitoring tools for enterprise
- PR software with AI writing features
- Muck Rack alternatives for small agencies
- Standard CRM Software: Using generic CRM tools like Salesforce or HubSpot to manage media contacts.
### Links
- Canonical page: https://optimly.ai/brand/muck-rack
- JSON endpoint: /brand/muck-rack.json
- LLMs.txt: /brand/muck-rack/llms.txt