{
  "slug": "mud-wtr",
  "name": "Mud Wtr",
  "description": "MUD\\WTR offers organic mushroom coffee and alternative blends, as well as protein and calm blends, featuring functional mushrooms and adaptogens to support energy, focus, wellbeing, gut health, immunity, clarity, strength, and restful sleep. Their products provide clean energy without the crash and focus without the jitters.",
  "url": "https://optimly.ai/brand/mud-wtr",
  "websiteUrl": "https://mudwtr.com/",
  "logoUrl": "https://logo.clearbit.com/mudwtr.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Herbal Extracts & Supplements",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:12.563Z",
  "verifiedVitals": {
    "website": "https://mudwtr.com",
    "category": "Functional beverages",
    "what_it_does": "MUD\\WTR offers organic mushroom coffee and alternative blends designed to support energy, focus, and overall well-being through functional mushrooms and adaptogens. Their products aim to provide clean energy without crashes, focus without jitters, support healthy gut function, and offer antioxidants for immunity.",
    "primary_audience": "Health-conscious individuals, practitioners, and elite performers seeking to improve their energy, focus, and overall well-being, particularly those looking for coffee alternatives or functional beverages.",
    "core_product": "Organic mushroom coffee and alternative blends, including Energy & Focus Blends (Coffee, Cacao Chai, Matcha, Turmeric), Protein Blends (Chocolate, Vanilla), and Calm Blends (Rest, Hot Chocolate).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually, often with promotional discounts and starter kits."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788086233271
}