{
  "slug": "mudah-my",
  "name": "mudah-my",
  "description": "Mudah.my is Malaysia's leading online marketplace for buying and selling new and used goods, including cars, properties, electronics, services, and jobs. It connects buyers and sellers directly, offering a platform for local transactions across the country.",
  "url": "https://optimly.ai/brand/mudah-my",
  "websiteUrl": "https://mudah-my.com/",
  "logoUrl": "https://logo.clearbit.com/mudah-my.com",
  "baiScore": 47,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "E-commerce",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:34.621Z",
  "verifiedVitals": {
    "website": "https://mudah-my.com",
    "founded": "2007",
    "headquarters": "Kuala Lumpur, Malaysia",
    "pricing_model": "Freemium model with free basic listings and paid options for premium placement, featured ads, and enhanced visibility.",
    "core_products": "Online classifieds platform for new and used items, vehicles, properties, and services; advertising and promotional listing services.",
    "key_differentiator": "Extensive nationwide reach and strong brand recognition in Malaysia, facilitating local, direct buyer-seller interactions across a vast array of product categories.",
    "target_markets": "Individual consumers (C2C) and small to medium-sized businesses/dealers (B2C) primarily within Malaysia.",
    "employee_count": "201-500",
    "funding_stage": "Acquired/Established (part of Carousell Group)",
    "subcategory": "Online Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "Traditional Classifieds/Word of Mouth: Using physical newspaper classifieds, community bulletin boards, or personal networks for buying and selling.",
      "Specialized Agents/Dealerships: Engaging real estate agents or car dealerships for high-value transactions like property or vehicle sales.",
      "Retain or Dispose of Items: Opting not to sell unwanted items or actively search for products, instead keeping them or using alternative disposal methods."
    ],
    "solutionIntents": [
      "mudah.my cars for sale",
      "jual barang terpakai malaysia",
      "mudah property rent kuala lumpur",
      "buy used iphone malaysia",
      "how to post ad on mudah.my",
      "mudah.my customer service",
      "is mudah.my safe",
      "mudah.my company profile",
      "mudah.my job listings",
      "Social Media Groups: Utilizing local buying and selling groups on platforms like Facebook or WhatsApp for direct peer-to-peer transactions."
    ],
    "evaluationIntents": [
      "mudah.my vs carousell"
    ]
  },
  "timestamp": 1786501319431
}