{
  "slug": "multiply",
  "name": "Multiply",
  "description": "Multiply provides AI technology to enterprise firms to give financial advice at scale, enhancing efficiency and automating key advisory processes. It enables firms to deliver consistent, policy-aligned advice with greater control.",
  "url": "https://optimly.ai/brand/multiply",
  "websiteUrl": "https://multiply.ai/",
  "logoUrl": "https://logo.clearbit.com/multiply.ai",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Financial Advisory Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-25T00:07:36.915Z",
  "verifiedVitals": {
    "website": "https://multiply.ai",
    "category": "WealthTech",
    "what_it_does": "Multiply provides an AI-powered platform that helps enterprise financial advisory firms give financial advice at scale by enhancing efficiency and automating key advisory processes, including client onboarding, annual reviews, and the generation of personalized recommendations. The platform analyzes client data and meeting transcripts, surfaces next actions aligned to firm policy, and keeps records up to date, enabling firms to deliver consistent, scalable advice with greater control.",
    "primary_audience": "Enterprise financial advisory firms and financial institutions, particularly FCA-regulated firms and financial advisers.",
    "core_product": "An AI-powered platform for financial advice delivery, comprising a client portal, adviser portal, advice engine, risk engine, document generation, and AI agents. It also powers intelliflo IQ.",
    "pricing_model": {
      "kind": "custom",
      "detail": "The pricing model is not explicitly stated but is implied to be custom, given its target audience of enterprise firms and financial institutions, and the option to 'Book a demo' or 'Let's chat' to discuss solutions."
    },
    "parent_ownership": "Multiply AI Limited is a privately held, venture capital-backed company.",
    "named_competitors": [
      "Wealthtime",
      "Addepar",
      "KFin Technologies",
      "FNZ"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "scaling financial advice",
      "improving financial advisory efficiency",
      "automating routine advisory tasks",
      "reducing cost-to-serve in financial advice",
      "streamlining client onboarding for financial services",
      "making annual client reviews hyper-efficient",
      "delivering consistent, policy-aligned financial advice"
    ],
    "solutionIntents": [
      "AI for financial advice",
      "algorithmic advice platform",
      "financial advice automation",
      "client portal for financial planning",
      "adviser workflow management",
      "risk and compliance engine for financial advice",
      "automated document generation for financial reports",
      "AI agents for end-to-end advice workflows"
    ],
    "evaluationIntents": [
      "book a demo for financial advice platform",
      "learn more about AI in financial advice",
      "understand integration with existing financial workflows"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790424573860
}