{"name":"Music Theatre Wales","domain":"musictheatre.wales","url":"https://optimly.ai/brand/music-theatre-wales","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Welsh opera and music theatre organisation re-imagining opera as a contemporary, accessible artform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"description","label":"Description","shape":"text","content":"Music Theatre Wales creates and presents new opera and music theatre, including stage productions, digital works, Street Art Operas, community co-creations, young people’s work, commissions and education projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To present opera as a contemporary artform that changes with the times, creating new operatic work with stories and musical languages that resonate with today’s audiences, while developing new ways to reach people who currently feel excluded by opera.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Michael McCarthy, Director; Elayce Ismail, Artistic Associate; Kathryn Joyce, General Manager; Dylan Jenkins, Communications and Marketing Manager; Abena-Mintaah Mensah, Creative Producer; Jain Boon, Project Facilitator and Workshop Leader; Catrin Slater, Fundraiser. Board Chair: Kerry Skidmore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://musictheatre.wales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Contemporary, inclusive, exploratory, collaborative and socially engaged.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1988","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Chapter Arts Centre, Market Rd, Cardiff CF5 1QE, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Music Theatre Wales addresses the exclusionary image and traditional boundaries of opera by creating relevant new work, collaborating with artists who may have been excluded from opera, and developing accessible ways for diverse audiences and communities to participate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Creating and presenting new opera\nDeveloping contemporary operatic work with composers, writers and artists\nProducing stage productions and digital works\nCreating Street Art Operas\nCommunity co-creation and engagement\nYoung people’s creative projects\nSchools storytelling projects\nCommissions for theatres and concert halls","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Future Directions: Butetown\nDigital Futures\nThe Trial of Dhegdheer\nOut of Time\nRahmat-Mercy-Trugaredd\nStreet Art Operas\nCommunity co-creations\nYoung people’s work","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Opera, music theatre and performing arts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Audiences, artists, young people, schools, community participants and arts organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Artists and creative collaborators developing new opera, and audiences, schools, young people and communities seeking contemporary and accessible music theatre experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Developing new operas and music theatre productions\nCollaborating with composers, writers and other artists\nEngaging young people in music, video and digital storytelling\nCreating opera with community participants\nPresenting opera in non-traditional and public settings\nCommissioning work for theatres, concert halls, ensembles, film and recorded sound\nProviding schools and education projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"New operatic work that reflects contemporary society\nMore relevant and engaging opera experiences\nOpportunities for artists to take ownership of opera\nGreater access and participation for people who feel excluded by opera\nCreative development opportunities for young people and community participants\nTransformational opportunities for artists and audiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://musictheatre.wales","updated_at":"2026-11-07T06:44:00.414232+00:00"}]}],"last_refreshed_at":"2026-11-07T06:44:00.428628+00:00","last_changed_at":"2026-11-07T06:44:00.440099+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=72e10fd7-6b57-4096-8302-c7c9b562a81e"}