{"name":"My Fitness Outlet","domain":"myfitnessoutlet.com","url":"https://optimly.ai/brand/my-fitness-outlet","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"My Fitness Outlet is an online authorized dealer of commercial and home fitness equipment, offering strength, cardio, recovery, wellness, functional training, and wearable products from 25+ brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"description","label":"Description","shape":"text","content":"Based in Phoenix, Arizona, My Fitness Outlet sells factory-new fitness and recovery equipment from authorized manufacturers. It serves home gym buyers and commercial customers with product selection, project quoting, freight delivery, installation coordination, financing, and post-sale support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To combine fast lead times, quality equipment, current product information, transparent pricing, and streamlined procurement for home and commercial fitness buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dylan Bishop, Co-Founder & CEO, leads operations, technology, product strategy, catalog, website, and technical systems. Macallister Bishop, Co-Founder & Head of Commercial Sales, leads B2B accounts, multifamily, hospitality, corporate projects, procurement, budgeting, and delivery coordination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://myfitnessoutlet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Expert, practical, transparent, service-oriented, and fitness-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"February 2025","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2942 N 24th St, Ste 115, Phoenix, AZ 85016, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"My Fitness Outlet LLC; parent ownership is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps home buyers select and purchase suitable fitness equipment while enabling commercial developers and facility operators to source, quote, deliver, and install equipment through one authorized dealer instead of coordinating multiple vendors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Authorized resale of commercial and home fitness equipment\nEquipment selection and procurement\nCommercial project quoting and itemized proposals\nGym design, layout planning, and equipment planning\nFreight delivery to all 50 U.S. states\nInstallation coordination through vetted local professionals\nFinancing and purchase-order support\nNet 30 terms for qualifying commercial accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Strength equipment, including power racks, weight machines, free weights, dumbbells, kettlebells, benches, and functional trainers\nCardio and conditioning equipment, including treadmills, exercise bikes, stair climbers, vertical climbers, and rowing machines\nRecovery and wellness equipment, including saunas, cold plunges, massage chairs, light therapy lamps, and mobility products\nFunctional training and conditioning equipment from brands including TRX, Ropeflex, and Rage Fitness\nWearables, including Garmin products\nAccessories, flooring, and other gym equipment\nCommercial gym projects and equipment packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are listed online in U.S. dollars and vary by item. The site offers a Competitive Price Guarantee, financing through Shop Pay Installments, and project-based commercial quotes. Net 30 terms are available to qualified commercial accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fitness equipment retail, commercial fitness facilities, hospitality, multifamily real estate, corporate wellness, education and athletics, government and public safety.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Home gym buyers; multifamily developers and property managers; hotels and hospitality groups; corporate wellness teams; gyms and fitness facilities; schools and educational institutions; athletic and physical therapy facilities; government agencies and public safety departments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Home buyers building or upgrading a gym, and organizations outfitting gyms, hotel fitness centers, multifamily amenities, corporate wellness spaces, schools, athletic facilities, or government and public safety facilities that need equipment sourcing, project quoting, freight, and installation coordination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Building a garage, basement, spare-room, or other home gym\nOutfitting commercial gyms and fitness facilities\nDesigning amenity gyms for multifamily properties\nEquipping hotel fitness centers\nCreating corporate wellness and workplace gyms\nFurnishing school, university, athletic, and physical therapy facilities\nSupplying government and public safety fitness programs by purchase order\nAdding recovery and wellness amenities such as saunas and cold plunges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to 25+ authorized fitness equipment brands and 1,400+ products\nTransparent, itemized equipment, freight, and installation proposals\nA single dealer for equipment selection, delivery, and installation coordination\nDelivery available across all 50 U.S. states\nAccess to manufacturer warranties and parts and service support\nFaster commercial quote responses, with the site stating a reply time of under 24 hours or within one business day\nAbility to estimate gym costs, space requirements, flooring needs, and wellness ROI before purchasing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myfitnessoutlet.com","updated_at":"2026-11-08T02:41:06.822710+00:00"}]}],"last_refreshed_at":"2026-11-08T02:41:06.832083+00:00","last_changed_at":"2026-11-08T02:41:06.840886+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8cc58935-3587-4af1-91ba-95b2b645fbd8"}