{
  "slug": "my-life-and-wishes",
  "name": "My Life and Wishes",
  "description": "My Life & Wishes is a digital platform designed to help individuals organize and store vital financial, legal, healthcare, funeral, and personal asset information. It aims to simplify end-of-life planning, ensuring family members can easily access and manage affairs when the time comes, preventing the burden of disorganized paperwork and arrangements.",
  "url": "https://optimly.ai/brand/my-life-and-wishes",
  "websiteUrl": "https://mylifeandwishes.com/",
  "logoUrl": "https://logo.clearbit.com/mylifeandwishes.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "End-of-Life Planning Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T23:50:30.593Z",
  "verifiedVitals": {
    "website": "https://mylifeandwishes.com",
    "category": "End-of-life planning service, Digital legacy platform",
    "what_it_does": "My Life and Wishes provides a secure online platform for individuals to organize, store, and share critical information and documents related to their end-of-life plans. This includes financial information, healthcare decisions, funeral and memorial wishes, legal documents (like wills and trusts), insurance policies, personal assets, and digital assets. The platform allows users to grant controlled access to authorized individuals, ensuring loved ones can easily find necessary information when needed.",
    "primary_audience": "Individuals and families seeking to organize their end-of-life affairs and ensure their loved ones have access to vital information. The service also works with estate planning attorneys and financial advisors.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "My Life & Wishes offers a 30-day free trial. After the trial, it operates on a subscription model with a monthly plan at $12.95 per month or an annual plan at $129.00 per year. Additionally, some partners offer a one-time payment for a lifetime subscription to the Legacy Vault™ for $495.00."
    },
    "parent_ownership": "My Life and Wishes was created by co-founders Michelle and Jon Braddock. There is no information indicating a parent company.",
    "named_competitors": [
      "Everplans",
      "Cake",
      "Trust & Will",
      "GoodTrust",
      "Lantern",
      "WhatNow",
      "Storyworth",
      "Kinnect",
      "Remento",
      "Evaheld"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790216706617
}