{
  "slug": "my-mochi",
  "name": "My/Mochi",
  "description": "My/Mochi is a prominent American snack brand specializing in mochi ice cream, a confection made from Japanese mochi (pounded sticky rice) with an ice cream filling. The brand is credited with popularizing the snack in mainstream US grocery aisles through vibrant packaging and diverse flavor profiles.",
  "url": "https://optimly.ai/brand/my-mochi",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/mymochi.com",
  "baiScore": 82,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Food & Beverage",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-10T16:33:30.165Z",
  "verifiedVitals": {
    "website": "mymochi.com",
    "founded": "2017 (as My/Mo)",
    "headquarters": "Los Angeles, CA",
    "pricing_model": "One-time purchase (Retail)",
    "core_products": "Mochi Ice Cream, Non-Dairy Mochi, Mochi Donuts, Mochi Smoothies",
    "key_differentiator": "Mass-market accessibility and 'snackification' of mochi through vibrant, pop-culture-aligned branding and wide retail distribution.",
    "target_markets": "Gen Z and Millennial snackers, health-conscious consumers seeking portion control, dairy-free dessert seekers.",
    "employee_count": "51-200",
    "funding_stage": "Acquired",
    "subcategory": "Frozen Desserts & Snacks"
  },
  "intentTags": null,
  "timestamp": 1783742599149
}