{"name":"Myer","domain":"myer.com.au","url":"https://optimly.ai/brand/myer","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Myer is a department store retailer offering women's and men's fashion, kids' products, beauty, home and lifestyle products, gifts, appliances and more through stores and online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"description","label":"Description","shape":"text","content":"Myer provides a broad range of products across fashion, beauty, kids, home, appliances, toys, travel and gifts. Customers can shop online or in stores, with delivery, same-day Click & Collect, returns and multiple payment options available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://myer.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, savings-focused and retail-oriented, highlighting product ranges, offers and shopping convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient destination for shopping across fashion, beauty, kids, home, appliances, toys, gifts and lifestyle categories, with online and in-store purchasing and fulfillment options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Department store retail\nOnline shopping\nPhysical store shopping\nDelivery\nSame-day Click & Collect\nReturns and exchanges\nMultiple payment options\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's clothing, footwear, intimates, handbags, swimwear and sleepwear\nMen's fashion, footwear, swimwear, underwear, sleepwear, socks, suits, watches and accessories\nKids' clothing, footwear, swimwear, sleepwear, accessories and toys\nBeauty, skincare, makeup and fragrance\nHomewares, cookware, dinnerware, glassware, kitchenware, bedding and bath products\nAppliances and grooming tools\nLuggage and travel backpacks\nAudio and consumer electronics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by item; the site prominently features promotional discounts and sale offers across its categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Department store and general merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Shoppers seeking fashion, beauty, kids', home, appliance, toy, gift and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers shopping for a broad range of fashion, beauty, home, kids' and gift products through online or physical department stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women's and men's fashion\nBuying kids' clothing, toys and accessories\nPurchasing beauty, skincare, makeup and fragrance\nShopping for homewares, bedding, cookware and appliances\nBuying gifts for women, men and children\nShopping online with delivery\nOrdering online for same-day Click & Collect\nUsing gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of retail categories in one place\nFlexible shopping through online and physical stores\nConvenient delivery and same-day Click & Collect options\nAccess to returns and exchanges\nMultiple payment options\nAbility to purchase gifts and gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://myer.com.au","updated_at":"2026-11-07T05:47:55.348136+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:55.360199+00:00","last_changed_at":"2026-11-07T05:47:55.376668+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=db792229-d18c-41b4-995b-ef875ff77a8e"}